New Trade! Hello Smart Option Sellers! Let's take advantage of the recent pull-back and hop into a new trade. Emerson Electric Co. (EMR) Talk about a solid company. We successfully played EMR back in May 2017 and it's reached a point where it's time to get back in. EMR is considered a "Dividend Aristocrat" (some call them Dividend Champions), which only earns that distinction for companies that have been increasing their dividends for at least 25 years in a row. EMR has been doing it for an astounding 61 years to date. Only a handful of other companies have done it longer, but only by hair though, of 62 and 63 years. You can't discount companies that have that kind of dividend track record. It really shows the strength and quality of the stock. This would make for a great long-term hold if we were to be assigned, but I don't see that happening. Regardless, we're going to enter a new put-sell play on it. If you're interested in seeing the stats on companies like these, here is a great site. If you like EMR, then this play could be right up your alley. Here's what you can choose to do: Sell (sell-to-open) the EMR December 21, 2018 $50 put options for a limit sell price in the range of $.25 to $.35 per contract, GTC, as an opening transaction (sell-to-open). Currently, EMR stock is near $69 per share, which gives us a solid $19 per share cushion (27%). You can view the curret stock chart here. The market on this put option is $.30 bid/$.45 offer, so we should have no problem selling it within the range I've given in the instructions. Remember, place your initial sell offer price somewhere in the middle of the bid/ask range. Let the market come to you. No need to sell at the bid price right off the bat. In the end, do not sell for anything less than $.25 per contract. This is a great trade! That's all for now. Get those orders in there and let us know how you do. Continue to hold all other positions as-is. Contact me here Regards,
Lee Let's Grab That Cash!